In December, Google will replace the Name-only adverts coverage web page with the next modifications:
- Service suppliers will now be required to make use of their precise enterprise title in call-only adverts. Service suppliers can now not promote with a enterprise title that doesn’t characterize their particular enterprise or clearly disambiguate from comparable companies. For instance, generic or location-based enterprise names like “Mountain View Plumbers” or “Taxi NYC” could be unacceptable in Name solely adverts for service suppliers who really go by a special enterprise title.
- When answering calls from customers who’ve clicked on their call-only advert, advertisers should start the decision by stating their enterprise title, because it seems of their call-only adverts.
Name-only advert necessities
Name-only adverts are textual content adverts that embrace a telephone quantity and are designed to encourage calls slightly than clicks. They seem solely on cellphones. Name-only adverts are topic to the usual Google Advertisements insurance policies and the necessities beneath.
Inaccurate enterprise title in call-only adverts
The next shouldn’t be allowed:
An inaccurate enterprise title, or a enterprise title that doesn’t clearly characterize the marketed enterprise or disambiguate from comparable companies
Promotional language within the enterprise title discipline
Examples: “Purchase Acme Footwear” or “Sale at Acme House Providers”
Given the big variety of enterprise names, there are particular issues for the next:
Area-based enterprise names: You should utilize your area title as what you are promoting title, utilizing acceptable spacing between phrases. For instance, www.acmesolutions.com may very well be recognized as “Acme Options” within the advert.
Resellers and approved sellers: In case you are a licensed reseller or supplier for a services or products, use acceptable qualifying language. For instance, a automobile supplier of Acme automobiles in San Antonio may use the enterprise title “Acme of San Antonio.”
Service suppliers: Examples of different accepted enterprise names embrace “Mountain View Plumbers” or “Taxi NYC.”
Associated insurance policies and customary disapprovals
The next Google Advertisements insurance policies are particularly related to call-only adverts and are sometimes related to disapprovals. Study what occurs for those who violate our insurance policies.
Unacceptable telephone quantity
Cellphone numbers in adverts and extensions have to be correct, lively, and related to the enterprise being marketed. See the Unacceptable telephone quantity coverage for extra info.Unverified telephone quantity
To advertise a greater person expertise, telephone numbers have to be verified by Google earlier than they can be utilized in adverts and extensions. See the Unverified telephone quantity coverage for extra info.Grownup content material
To maintain adverts related and secure for customers, Google restricts grownup content material in sure circumstances. See the Grownup content material coverage for extra info. Name-only adverts can’t include any adult-oriented content material.Unavailable affords
Services or products must be priced precisely, simply discovered on the advert’s vacation spot, and match with headers and descriptions. See the Unavailable affords coverage for extra info.Logos
Google could take away adverts or extensions in response to trademark proprietor complaints. Advertisers are liable for correct trademark use of their advert textual content, belongings, and enterprise info. See the Trademark coverage for extra info.